Chapters

If you don’t trade gold, you probably missed last night’s quiet liquidation —and a reminder that the real winners aren’t the ones who earn the fastest, but the ones who survive when everything crashes.

“We know how the words we say to other people impact how they feel, but we rarely think of how the words we say to ourselves impact us.” ประโยคหนึ่งจาก Clear Thinking ที่ อ่านปุ๊บ…เหมือนมีใครเอาค้อนมาทุบหัว แล้วถามเบา ๆ ว่า “เธอพูดดีกับตัวเองครั้งสุดท้ายเมื่อไหร่?” เรารู้ดีว่าคำที่พูดกับคนอื่น มีผลกับคนฟังขนาดไหน แต่หลายครั้ง เรามักลืมไปว่า “คำที่เราพูดกับตัวเอง” มีน้ำหนักไม่แพ้กันเลย เผชิญหน้ากับเสียงสงสัยในตัวเอง ช่วงที่ผ่านมา เรารู้สึกเหมือนกำลังวนกลับไปเจอแพทเทิร์นเดิม ๆ

From local word-of-mouth to Google discovery — Call Me Jake grew from a small delivery-only Thai kitchen to a thriving Vancouver brand with 10K monthly sales, driven entirely by organic visibility. Through audience research, storytelling, website and Google optimization, and a data-informed yet deeply human strategy, I helped transform their kitchen into a recognizable, trusted name that people now actively seek out.

Sometimes, life doesn’t give you warnings — just a series of choices that only make sense in hindsight. When I boarded an 18-hour flight from Vancouver to Bangkok, I thought I was taking a short break. Four months later, I would learn that timing has its own logic.

💡  “Play iterated games. All returns in life — in wealth, relationships, or knowledge — come from compound interest.” — Naval Most...

Some campaigns are profit machines. Others? They quietly eat into profit while we’re busy celebrating traffic spikes. Dashboard 6: Campaign Performance — What Ads Reveal About ROI, Loyalty, and Lift That’s what this dashboard reveals — not just who  showed up because of a campaign, but whether the effort actually paid off. And sometimes, the same campaign can be both a hero and a cautionary tale. A packed store after a massive discount isn’t always a win if it leaves us with

Who Stays, Who Strays, and Why It Matters Customers never announce they’re about to churn, or that they’re about to become your best...

A bar chart can tell you sales went up last month. It can’t tell you why . Most dashboards look great on the surface — clean charts, neat filters, maybe even a color palette that would make a designer proud. But a beautiful dashboard doesn’t guarantee understanding. That part lives between the bars — in the context, the comparisons, the follow-up questions that turn numbers into strategy. This is the part where the numbers stop sitting quietly on a page. And once you see it,

The best dashboards tell stories, not just stats A good dashboard doesn’t just sit there looking pretty — it has an agenda. It nudges. It...

Where the fun really begins. The model was connected. I thought I’d beaten the boss level. Nope. That was just the warm-up. All I’d...